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Enquiries Rise Of 20% Points The Way For Conference Centres

Enquiry levels at Lane End Conference Centre have risen by a fifth year on year - supporting the meetings industry’s positive forecasts for 2013.

Lane End’s enquiry levels for the four months ended October 2012 were 20 per cent higher than for the same period in 2011.

And they were 30 per cent higher than for the same four months in 2010 - despite the last two years being difficult for Britain’s business community.

Increasing levels of business at the purpose-built Buckinghamshire residential conference centre echo the latest data from Meeting Professionals International (MPI).

The MPI - a global organisation which represents conference centres and other meetings venues - suggests that British venues can expect a welcome increase in enquiries next year.

MPI’s Business Barometer study has forecast a rise in meetings for 2013: up 3.2 per cent in Europe, up 2.8 per cent in the US and up 3.3 per cent in Canada.

Budgets for meetings are also expected to rise by 0.7 per cent in Europe and by one per cent in the US and Canada.

Lane End Sales and Marketing Manager Heni Fourie said: “It is encouraging to see an increase in demand.

“However, competition remains high. We are therefore committed to ensuring that our service and our residential conference facilities remain at the very highest standard.

“We are very committed to customer retention through delivering excellent service and we therefore proactively ask for feedback. We actively consider and implement comments and suggestions made by our clients,” he added.

Lane End Conference Centre has three main sources of feedback:

on-site feedback forms with QR codes so delegates can leave feedback via a mobile device
an independent feedback survey circulated to event bookers by the BDRC (Business Development Research Consultants), the UK’s largest independent market research consultancy
account management and after-sales telephone conversations completed by Lane End’s sales team.
The BDRC surveys more than 300 venues - ranking Lane End in the top 20 for overall performance with a customer satisfaction score of 94.3 per cent YTD.

In the last quarter, Lane End achieved a Net Promoter Score of 88 per cent, based on respondents’ likelihood to recommend the international conference venue.

Mr Fourie said: “Over the past 12 months, a large percentage of our business came from repeat clients. This is testament to our commitment to customer service and continual improvement.”

Major refurbishments throughout Lane End’s conference and training rooms have included the addition of new superfast broadband throughout the conference centre.

Lane End’s broadband is officially recognised as Grade A+ with speeds of at least 92Mb/second, putting it in the top one per cent in the UK.

The residential training centre has also unveiled its new website. To celebrate the launch, Lane End has been giving event bookers pairs of Christian Louboutin red-soled designer shoes. Please see the new website for further details.


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