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European HR Summit - Retail


The largest international health & beauty retailer in Asia and Europe required a specialist conference venue to host its annual European HR Summit.

The primary aim of the course was to pull together the key HR representatives to discuss the Group HR initiatives, business and HR objectives for the year.

The three-day event ­- attended by approximately 35 delegates and guest speakers -­ included various plenary and classroom sessions, outdoor activities, an awards ceremony and group dinners. 

The Venue Brief

The client had a well defined list of requirements to be met.  

It was important to keep the group together and provide optimum space for networking. Therefore, the ideal scenario was a self-contained venue with accommodation, meeting rooms and catering options in one dedicated space that would be available for private use. 

The venue had to be within easy reach of Heathrow Airport with plenty of outdoor space for team activities across the three days. 

Finally, the venue had to be flexible and provide the option to split the cost of the accommodation accross the delegates’ personal accounts. Airport transfers had to be arranged for overseas visitors, the team building had to be innovative and fully facilitated, and the client needed help distributing welcome notes and gifts in every bedroom before arrival. 

The Solution

The client shortlisted three venues and visited each venue for a tour of the facilities on offer. Following the site visits Lane End Conference Centre was selected as the venue to host the three-day European HR Summit. 

The Conference Organiser said: “What edged Lane End Conference Centre ahead of the other two venues was the fact that we could have exclusive use of the Wycombe Lodge Building -­ it was perfect for our group.

”The grounds were ideal for our outdoor activities and the venue ticked all the boxes,” 

Location: Lane End Conference Centre is just 27 miles from Heathrow Airport. The venue arrange transfers to and from the airport and delegates can arrive at Lane End within 30 minutes of departure from the airport. 

Environment: The venue is a private facility -­ closed to the public or any leisure guests -­ offering a dedicated business environment that is conducive to learning and development. 

Facilities: The client was guaranteed exclusive use of the Wycombe Lodge building -­ one of five dedicated buildings at Lane End Conference Centre. 

The Wycombe Lodge building includes:

•   35 en-suite bedrooms with small balconies 

•    A dedicated conference suite with one large room and six break-out rooms
•    Free superfast wi-fi and hard-wired internet (50% faster than the UK's average internet speed) 
•    A dedicated reception desk
•    Coffee lounge with free-flowing tea, coffee and home bakes
•    A snooker table and outside terrace overlooking the golf course
•    Dining room and conservatory 
•    Surrounded by 26 acres of grounds and plenty of leisure facilities including a gym, 9 hole golf course, beach volleyball, five-a-side football, outdoor fitness trail, virtual golf and table tennis. 

Client Feedback 

“The fact that we had exclusive use of the Wycombe Lodge building really worked well for us. We had all-day access to the meeting rooms, which was so helpful. 

The main conference room was very well appointed and perfectly laid out with good presentation facilities -­ this enabled us to concentrate on the task at hand rather than worry about what was going on the background . We felt confident at every stage of the event which is what every organiser wants! 

The team at Lane End Conference were fantastic -­ very helpful and flexible when we changed things around or asked for something at short notice. Steph, our events executive, was great -­ she helped me distribute the welcome letters into each of the bedrooms and kept in touch with us in the lead up and throughout the whole event, stepping in when needed. 

The proximity to Heathrow airport was perfect and Lane End kindly arranged transfers from the airport, which was very helpful. The food was excellent and all vegetarians or anyone with specific food allergies were very well catered for. We received wonderful feedback from our delegates and we will definitely consider using Lane End Conference Centre again in the near future. 

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