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IDEXX Laboratories - Sales Training Event

IdexxOverview

IDEXX Laboratories - global market leader in animal health diagnostics and IT solutions - needed modern residential conference facilities in order to launch its new sales strategy and train its growing UK sales team.

Lane End Conference Centre was able to provide IDEXX with an exclusive residential training venue - a completely self-contained building that gave delegates complete privacy.

More than 30 IDEXX delegates from all over the UK, Eire and Holland stayed at Lane End for an 11-day conference and training event.

The Brief

IDEXX needed a purpose-built business meeting venue - not simply a hotel with conference facilities - for an important UK sales conference that would set the strategy going forwards and provide training for the new team.

The venue had to be readily accessible with very good motorway and airport links. It also had to have excellent business meeting and accommodation facilities.

IDEXX contacted Lane End Conference Centre six weeks before the planned event, enabling our marketing team to map out all the various options available to help make their event a success.

The Solution

Lane End Conference Centre proved to be an ideal training venue for IDEXX, being just 14 miles from its offices in Chalfont St Peter, Buckinghamshire - a 30-minute drive down the M40.

IDEXX booked into Lane End’s Wycombe Hall, one of five completely self-contained residential conference facilities at the 26-acre centre.

Wycombe Hall offers:

three fully equipped conference rooms and six break-out rooms in two self-contained suites
a dedicated office with photocopying and computer facilities
bar, dining room and lounge, serving tea, coffee plus freshly made homebaked pastries
43 en-suite bedrooms, each with free internet access, study desk, TV, hairdryer and mineral water.

What The Client Said

IDEXX Events Co-ordinator Bryony Harper said: “We didn’t want to use a hotel. We wanted to send a professional message - we wanted the event to be more business-like.

“Lane End Conference Centre was great. Wycombe Hall was exclusively ours. We had the meeting rooms that we needed and we could use them whenever we wanted them.

“The facilities were really good - massive screens in all the rooms. The team at Lane End was really helpful, they all wanted to help with everything.

“On one day one of our team mentioned in passing that the weather was so lovely that it would be nice to eat outside - the next thing we knew they were setting up chairs and tables on the deck!”

IDEXX was delighted with the event: “We are now using Lane End Conference Centre for all our quarterly sales meetings as well,” said Bryony.

How Can We Help You?

Looking for a high quality residential conference and training venue? For further information, contact Sales and Marketing Manager Heni Fourie, telephone +44 (0)845 521 3013.

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