The Art of Retaining Clients
New business has got to be one of the most important aspects of any venue’s strategic plan, but it’s the art of retaining your clients that truly holds the key to success – something we’re proud to have achieved over the years.
The obvious point here is that if you are not retaining your clients and they’re not coming back for more then something is going wrong somewhere along the line. A happy client returning again and again not only tells you that you’re doing things right but it also opens up lines of communication which enable you to fine tune the business.
The added benefit? A returning client is more likely to spread the word about your venue which, in turn, prompts new business. Word of mouth is still one of the most powerful marketing tools any business can possess.
We have a number of clients who have been returning to us again and again over the years. So much so that our relationship with those clients has blossomed. If they have an issue then the communication is there to fix it and learn from it. Recently we announced that APCER Life Sciences are returning for a week-long medical conference later this year. This will be the fourth consecutive year that APCER has chosen Lane End as their venue – something we are very proud of. It is our relationship with Vineet, their Managing Director that has enabled us to really hone in on what we can do to make their event a success. The level of attention to detail has played a crucial part in retaining Vineet’s business as a repeat event, year after year.
In fact, Vineet very kindly said this about us not so long ago:
“Lane End Conference Centre’s service for our past three events has been superb. The venue offers us a self contained space, with no interruption, which suits the needs of the event perfectly and the surroundings help to create a relaxing and engaging atmosphere for all of our attendees. The event itself is a core part of our company where we can work on business strategy in an open forum with an added training element for those attending. In the past this event has achieved great success. Lane End Conference Centre has had a big impact on that success and I look forward to having a continued partnership with them for the long term.”
We listen, we learn and we build a relationship with all of our clients. That is perhaps our secret to retaining business year on year and this has had a huge impact on the success we have had. One client of ours, Alan Francis of Skills in Healthcare, has been using us since 1995. Now that is loyalty and proof that the art of retaining clients is fundamental to a successful business.