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TomTom Business - National Sales Conference


The Sales Conference Company has been working with TomTom Business for the last two years to help resellers provide specialist solutions for customers. 

SCC was asked to deliver a conference in celebration of the brand’s recent increase in sales. SCC designed a three-day conference - themed Bigger, Smarter and Stronger -­ which was the fifth event of its kind.  

The Venue Brief

SCC was looking to find a venue with suitable conference facilities, accommodation and team building solutions for 75 guests. They specifically wanted to find a venue that could offer a dedicated conference space for private use which would be free from any external interruptions. 

The event was scheduled to start with a pre-meeting for 15 delegates before the main conference for 75 on days two and three.

The sales strategy conference had five main objectives:
• celebrate TomTom’s 30 per cent UK sales growth
• equip resellers to be Bigger, Smarter and Stronger
• share a major customer success story ­ TomTom Business has helped Sanctuary Housing to save a significant amount on fuel bills for its fleet of more than 500 vehicles
• update resellers on the latest TomTom product developments
• inspire further significant growth in 2013 and beyond. 

The Solution 

Lane End Conference Centre was able to provide SCC and TomTom with complete privacy by offering exclusive use of one of the five distinctive conference buildings - The Pavilion at Lane End.

The Pavilion offers a large conference room with a high ceiling and floor-to-ceiling windows and French doors that open directly onto a private terrace. The room is light and spacious with capacity for up to 150 guests. The Pavilion also comes complete with a dedicated registration foyer and three break-out rooms.

The conference venue is 30 minutes from London Heathrow airport and only 30 miles from central London. 

Customer Feedback

SCC’s Stephen Button said: “Lane End Conference Centre is a fantastic venue in a perfect location.

“The environment is peaceful and calm, something that most hotels cannot deliver at such an affordable price.

“The service is excellent and always delivered with a smile. Being an independent conference centre Lane End offers a level of flexibility that hotel chains tend not to cater for.

“For example, at Lane End Conference Centre Wi-Fi is free and extremely fast ­ something you will be expected to pay for at other conference venues. 

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